REAL BUSINESS VALUATION

Get A Real $18K Business Valuation For Free.

Q: What information do you need to perform the valuation?

All you need to fill out the form is to know:Gross sales for the last 12 months and last 2 years.Shareholder compensation for the past 3 years.Net profit for the past 12 months and 2 years.Common metrics such as growth, owner dependency, and customer concentration. If you meet the qualifications for the $18K valuation, we will reach out to you for more information and documentation.

Q: What's the catch?

There is no catch – seriously!If your business meets the qualifications above, we will work with you to create a valuation for your business, make sense of it with you, and take the time to understand your goals and reasons for selling. If it makes sense to you, we’d love the opportunity to represent your business and find a perfect buyer for it.

Q: What factors affect the valuation of my business?

A Captyx business valuation is driven primarily by normalized EBITDA and cash flow quality, including earnings consistency, margin stability, and the level of owner dependency. Businesses with recurring or predictable revenue, diversified customers, and clean financials typically support higher valuations than those with volatile or concentrated income.Captyx also evaluates operational strength and risk, such as management depth, employee structure, scalability of systems, asset condition, and overall market positioning. Factors like customer concentration, competitive dynamics, industry trends, and comparable private-market transactions further influence value. Ultimately, valuations reflect how durable, transferable, and financeable the business will be for a new owner, not just past performance.

Getting a real valuation should be simple and easy for you to understand.

Use our form to get an instant estimate sent directly to you.

Then, schedule a call with our experts to get a REAL, LIVE valuation for your business.

We will also GIVE you the tool we have used to value over 1,500 businesses so you can update your valuation whenever you like!

Learn More About This

Don't Like Forms? Get A Meeting First

Get Started

1. Start With The Form

Fill out the form to get an instant report starting point - we will send you the results in 5 minutes.

2. Schedule Your Meeting

Schedule a meeting with our M&A Pros who will perform a live valuation with scenarios and "what ifs."

3. Get A $18K Valuation

Receive your pro-level valuation along with the software & tool we developed to create it - FREE!

NOT JUST A FREE BUSINESS VALUATION

Advisors Charge $18K+ For Our Valuations - Get Yours Free.

Top Business Brokers and M&A Advisors charge their clients $18,000+ for our valuations and go to market preparation. We also invented the online business calculator over a decade ago used by over 30K businesses.

Before you consider selling your business, you deserve to know the real value of what you've built.

You'll receive an instant value and multiple report, a LIVE full valuation with our experts, and your personalized copy of the valuation tools we used to do it.

If you want a number you can actually use to plan and negotiate, book a free live valuation with an operator who has valued 1,500+ businesses for brokers, M&A Advisors, investment banks, private equity groups, entrepreneurs, and buying groups.

Trusted by 30K+ Businesses
1,300+ Advisors Trust Us
Accurate Industry Multiples
$5B+ In Valuations
Sellability Matrix
Free Copy Of Valuator

Tucker Pool's signature, co-founder and valuation expert at Captyx, emphasizing expertise in business valuations.

Tucker Pool, M.S.I.S.

Founder, Valuation & Exit Expert

Get Started

LEGITIMATE TESTIMONIALS

Our Valuations are Trusted by Banks, CPAs, Attorneys, & M&A Pros Worldwide (Yours is Free)

“We've utilized the Captyx team more than a few times and have always been pleased with the detail and accuracy of their work.”

Professional woman with long hair, wearing a light-colored top, standing confidently in an office corridor, representing Captyx's expertise in business valuation and M&A advisory services.

Alva Edision

M&A Advisor

“All of our acquisitions start with Captyx valuations and go to market analyses. We trust their insight and experience.”

Ron Sheldon

Market Capital Group

“We've relied on the Captyx team for the past 8 years and trust them to work with our clients and advisors.”

Man in a blazer holding a model of a building, representing expertise in business valuation and advisory services.

Peter Shao

M&A Advisor

“Where other firms use calculators and slide-rules, Captyx actually justifies market positions for us.”

Professional woman in a light blue blazer standing confidently with arms crossed, representing expertise and trust in business valuation and M&A advisory services by Captyx.

Becca Peterson

M&A Attorney

“We review hundreds of deals per month. When we want the right presentation we always go to Captyx.”

Smiling man with glasses wearing a light blue shirt, representing client satisfaction and trust in Captyx's business valuation services.

Richard Smith

Acquisition Analyst

We’ve worked on over 200 transactions and 1500+ paid valuations (tens of thousands of free one).

MORE VALUE AND INSIGHTS

What You'll Get
From The Captyx Team

We built the first online valuation calculator. Then we learned that owners need clarity, not just a multiple. This session gives you both and you can keep the valuator forever. Better prepared sellers create better deals and those are the only deals we want to run.

Person analyzing business valuation graphs and charts on paper, emphasizing financial data and insights relevant to Captyx's M&A advisory services.

Live Operator Led Valuation

A one-to-one session with a Captyx valuation expert who has priced, packaged, and negotiated across industries and exit scenarios. No junior analyst theater and no real estate agents.

Customized valuation scenarios
EBITDA and SDE reviews
Accurate industry multiples

Learn More

Laptop displaying business analytics and valuation data, emphasizing Captyx's services for free business valuations.

Your Copy of Our Software

You receive a customized copy of what we use internally to frame value, risk, and upside. It is yours to keep forever so you can refresh your valuation whenever your numbers change without an advisor, for free.

Easy to use & tailored to you
Update your valuation anytime
Transaction waterfall included!

What Software?

Business professionals discussing a document outdoors, representing Captyx's business valuation and advisory services.

Q&A with Actual M&A Pros

Ask anything about timelines, who will be interested in your business, what slows deals, and how to raise your sellability score. You'll speak with seasoned operators and dealmakers with transparency.

Understand what buyers want
Timelines & expectations
Chances of actually selling & more!

Meet The Team

EASY 4 STEP VALUATION PROCESS

How To Get Your Valuation
& What Happens Next

STEP

Fill Out The Form

Fill out the short form above, it only takes a couple of minutes & is 100% secure. You'll need to know revenue, profit, & general expense data for the past 3 years.

STEP

Receive Instant Report

You'll receive a detailed free valuation report in 5 minutes sent to your email address that includes a value, starting points, & helpful tips for selling.

STEP

Qualification

Our team will confidentially review the info to see if you qualify for the $18K valuation. (Even if you don't, you'll still receive the emailed valuation).

STEP

Schedule Free Valuation Meeting

If you qualify, you'll be sent to our booking page or emailed a link to get your free $18K valuation & get your copy of our valuation tools.

Get Started

REAL MARKET DRIVEN BUSINESS VALUATIONS

Start your business selling journey with a real business valuation that others have to pay for.

Real Market Multiples
Actual Deal Data
Legitimate Buyers
Structure Variations
Risk Analysis
EBITDA & SDE Included
And More!

Start Your Free Valuation

Business valuation report with financial metrics, including annual revenue, adjusted EBITDA, discretionary earnings, and a graph depicting financial trends, emphasizing Captyx's expertise in business valuations and M&A advisory services.

1500 +

Valuations

#1 BUSINESS VALUATION ADVISORS

Do You Qualify?
What Do You Get?

Owners of profitable companies typically between $1MM and $100MM plus in enterprise value across home services, consumer products, tech, manufacturing, ecommerce, automotive, business services, niche B2B, and more if qualifications are met.

If you want more than a listing and you care about valuation and certainty, this is for you.

We guarantee it will be the most valuable meeting you don't have to pay for and you'll leave knowing how much you can sell for, how long it will take to sell, who is qualified to sell your business, and what happens if you aren't able to sell now.

You'll also receive:

Instant Results
Accurate Multiples
Copy of Our Software
Transaction Template

Get Started Now

Business Valuation FAQs

What steps are involved in the valuation?

Getting a real valuation from Captyx is easy in 4 simple steps.

Fill out the form (only takes a few minutes).
Receive a solid valuation report in your email in 5 minutes.
Our team will send you a secure link to upload your documents and schedule your valuation meeting.
Schedule your meeting to walk through your $18K valuation and receive a copy of the tools we use to arrive at it.

Who qualifies for the $18K valuation?

As I’m sure you can imagine, we can’t give away $18,000 valuations to everyone. To receive the valuation past the initial estimate sent to you, your business needs to:

Generate at least $1 million in top line sales over the past 12 months OR at least $150,000 in net profit or adjusted profits.
Have more than 3 employees.
Have been in business longer than 3 years.

You must also be the owner or a shareholder in the business and interested in selling it in the next three years or sooner.

What information do you need to perform the valuation?

All you need to fill out the form is to know:

Gross sales for the last 12 months and last 2 years.
Shareholder compensation for the past 3 years.
Net profit for the past 12 months and 2 years.
Common metrics such as growth, owner dependency, and customer concentration.

If you meet the qualifications for the $18K valuation, we will reach out to you for more information and documentation.

I don't want this public, is the valuation confidential?

Yes! All data and transmissions are 100% secure behind firewalls, ssl certificates, and powered by our very own enterprise cyber-security company (that we own).

We will also sign an NDA with you upon request and will never share or sell your data to anyone.

Is this valuation really worth $18,000?

YES! It’s actually worth more than that. This is an enhanced version of the valuation that hundreds of business brokers and M&A Advisors have hired us to do over the past decade for their clients and has been resold to their clients.

We value transparency and typically charge between $2,000 – $10,000 for our valuations before advisors tack on their cut to resell.

The $18K valuation is offered to qualified businesses at no cost and you can use it for other purposes.

What are the free tools and downloads that come with it?

In addition to your valuation report, we will also give you the tools and resources we used to do it. These include:

A customized copy of the proprietary valuation workbook we’ve used to create thousands of valuations. You can adjust or change it at any time and we will show you how to use it.
A customized copy of our Net Cash Waterfall (NCW) that shows you an estimate of what to expect for certain types of sale scenarios.
A list of multiples used for real transactions in your industry that match your type of business.
A customized copy of the valuation report you can use to show to buyers for your business to justify your expectations.
Our Captyx Sellability Matrix (CSM) that outlines key areas of your business that buyers are most interested in that determine multiple discounts or premiums.

What's the catch?

There is no catch – seriously!

If your business meets the qualifications above, we will work with you to create a valuation for your business, make sense of it with you, and take the time to understand your goals and reasons for selling.

If it makes sense to you, we’d love the opportunity to represent your business and find a perfect buyer for it.

Is the valuation based on revenue?

Very few businesses are sold based upon revenue alone. Revenue is commonly used to determine overall health, growth, and sustainability of a business and weighs the multiple up or down.

Actual value in a business is factored based primarily upon true sustainable free cash flow.

These terms are commonly called Seller’s Discretionary Earnings (SDE) and Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).

We work with you to uncover the value of what you’ve built and value the business using our experience in the market and as entrepreneurs ourselves.

What industries does the valuation include?

The Captyx team has performed business valuations for over 400 industries and counting. These industries include home services (hvac, plumbing, water treatment, electrical, roofing, lawn care, etc), manufacturing, home products, consumer products, e-commerce, digital platforms, agencies, software, healthcare, energy, oil and gas services, agriculture, equipment sales, automotive repair, body shops, construction, real estate, financial services, commercial services, industrial services, wholesale, distribution, transportation, pharmacy, IT services, staffing, professional services, specialty trade, retail, franchises, SaaS, and many more.

If there is a demand from buyers and the business is sellable, then Captyx serves that industry and has experience uncovering the value of what you’ve built.

What factors affect the valuation of my business?

A Captyx business valuation is driven primarily by normalized EBITDA and cash flow quality, including earnings consistency, margin stability, and the level of owner dependency. Businesses with recurring or predictable revenue, diversified customers, and clean financials typically support higher valuations than those with volatile or concentrated income.

Captyx also evaluates operational strength and risk, such as management depth, employee structure, scalability of systems, asset condition, and overall market positioning. Factors like customer concentration, competitive dynamics, industry trends, and comparable private-market transactions further influence value. Ultimately, valuations reflect how durable, transferable, and financeable the business will be for a new owner, not just past performance.

How much can I sell my business for?

Determining the right selling price for your business involves understanding its market value and considering the interest of potential buyers. The Captyx business valuation calculator can provide you with a valuation range based on thousands of private sales and deep industry insights, helping to give you a clear picture of what businesses like yours might be worth. However, it’s important to remember that the final price of your business will ultimately depend on what a buyer is willing to offer.

Different types of buyers might value your business differently. Strategic buyers, for instance, often value businesses higher than institutional buyers because they are looking for synergies or assets that align with their existing operations, which could potentially yield greater returns for them. Therefore, they may be willing to pay a premium to acquire your company. Understanding these dynamics can help you set realistic expectations and strategize effectively when entering negotiations.

The Captyx team will help you determine a formula for “ACO,” or All Cash Offers. This means our models help to build a floor of expectations that can be raised using deal structure, owner financing, and earn-outs.

Ultimately, your business can be sold for however much another party is willing to pay. Our job is to uncover and present the value so you sell for the most amount possible.

How are valuations determined?

Valuing a business is a complex process that takes into account a variety of factors to determine its worth. At Captyx, we utilize a sophisticated approach that considers financial performance, market conditions, industry trends, and comparable business sales. Our valuation tool leverages data from thousands of private sales and applies industry insights to provide a comprehensive valuation range.

To accurately assess the value of your business, we look at key financial metrics such as revenue, profit margins, and EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). We also consider intangible assets like brand value, customer relationships, and market position. Our goal is to provide a detailed understanding of what your business could potentially be worth in the current market, helping you make informed decisions about selling or growing your business.

How is Captyx different than other business brokers and M&A Advisors?

Most brokers focus on getting a listing and waiting for a buyer. Captyx focuses on increasing valuation and deal certainty by preparing businesses the way buyers actually want to see them. For over a decade, we worked behind the scenes with brokers, M&A advisors, and investment banks, handling valuations, deal prep, and go-to-market strategy. We know what works because we helped build the playbook.

We go beyond valuation by improving the four things buyers care about most: earnings, growth, operations, and sales and marketing. We also use a proprietary buyer feedback loop to turn “I’d buy this business if…” into actionable improvements that move deals forward.

We offer performance-based guarantees, avoid hiding behind long exclusivity agreements, and work with vetted buyers only. Most importantly, we are operators and entrepreneurs ourselves, not commission-only brokers.

In short, Captyx doesn’t just help you sell your business. We help you make it one buyers are confident saying yes to.

Can Captyx sell my business?

Yes. Captyx can sell your business, but we don’t just list it and wait.

We act as a full-scope M&A advisor, handling valuation, preparation, buyer sourcing, negotiation, diligence, and closing. Our focus is making your business sellable to real buyers by strengthening earnings, operations, growth, and sales and marketing before and during the sale process.

With experience valuing and preparing over 1,500 businesses and working behind the scenes for brokers, M&A advisors, and investment banks, we know what buyers look for and why deals fail. If your business is ready now, we can take it to market. If it needs improvement, we’ll show you exactly what to fix to increase value and deal certainty.

Start Now With The First Step

CAPTYX BUSINESS VALUATIONS

The Captyx Business Valuation Team

Experience matters more than education. Our team has both. You're working with an award-winning group of lifetime entrepreneurs, business owners, exit advisors, valuation professionals, and M&A Advisors who have worked with Fortune 1000 businesses, started, grown, bought and sold their own businesses, and put many of the names you've heard of on the map.